LibGuides: Economics & Business: Survey & Interview Tips

Survey Tipsheets from Duke University

Quoted from the Duke University:

"Designing effective survey questions is among the most important elements of survey research, but it can often be a challenging one. Survey response psychology is complex and there are many potential sources of measurement error that poorly designed surveys and survey questions can introduce. The resources below provide more information about constructing effective survey questions and minimizing measurement error."

Below are the suggestions from Duke University:

Survey Modality
How to gather data? To interview? To survey?
New Technology: Smart Phones & Social Media
Social media, smartphone - what need to be careful when collecting data from these platform.
Question Wording
A bad question can lead to a bad answer.
Response Scales
Will my scale lead to bias? How many points should be on a scale? Does it provide all the possibilities?
Sensitive Questions
What if I want to ask a sensitive question? How can I make the respondents comfortable to tell me the truth?
Sampling
To find a subset of population for research - What are the way to do it with justification?
Improving Respondent Recall
A bad question can lead to bad response rate
Nonresponse Error
Not everybody replied: (......How can minimize non-response?
Web Survey Tips
How to send a formal email for invitation? How can I make the survey professional?
Qualitative Interviews
Interviews give you greater in-depth information. How can you ask the right questions so that you can apply the response in your IA?
Elite Interviews
I am going to a bigwig from a Fortune 500 company. How can I get it right?
Cross-Cultural
If you interview in Thai, please take a look.
Archiving and Sharing Data